Why do we use the WordPress platform? That is a fair question that we get at least once every week. WordPress began as a blogging platform in May 2003, and those of us who used it in its infancy may have found it restricting and irritating. Like the majority of relics from the early days of the Internet, WordPress has continued to improve and has become a solid, reliable, and very adaptable platform. We recommend WordPress for almost every website we build, and here are just a few of the reasons why:
1. WordPress is Open-Source
WordPress.org and WordPress.com are both open-source software. This implies that the platform, which was built by a group of creatives, is available for free usage by everyone. While both versions of WordPress are free to use, it’s probable that you’ll need to spend money to get the most out of either platform. Paid services and features, including hosting, premium plugins, and themes, are available. Yet, there is no need for concern; you should not spend a fortune on them.
2. WordPress is popular
WordPress is the most popular content management system (CMS) in the world. Wikipedia reports that as of April 2018, the platform powers more than 30 percent of the world’s top 10 million websites, including blogs, eCommerce businesses, Fortune 500 websites, and everything else. Following rigors research, W3Techs has determined that WordPress leads the CMS industry with a roughly 60% market share.
WordPress has been downloaded over 1 billion times. WordPress has over 409 million monthly visits each month.
Since WordPress is so popular, there is a wealth of accessible tools that make utilising the platform simpler. With resources like Themeforest, which has a lot of great design ideas, WordPress.TV, Tuts+ Tutorials, which has more than 6 million WordPress tutorials on YouTube, and a lot of extensions and plugins, WordPress’s popularity can help you improve your website.
3. WordPress is designed for normal people
Being a digital marketing business, WordPress is well suited to our needs. WordPress is made for everyone, from people who know a lot about building websites to people who just learned how to use Microsoft Word. WordPress may be customised for all user skill levels.
With WYSIWYG page builders, themes, and plugins, WordPress enables anybody to create a website. Obviously, not everyone is a designer or pixel pusher, so if you want anything more than just passable, we suggest contacting a professional web service.
4. WordPress can accommodate any business.
Due to the origin of the platform, many people link WordPress with blogging. As we’ve already said, WordPress was made to make a personal publishing system that is both beautiful and well-built. Over the years, WordPress has grown, changed, and been improved to become a platform for all kinds of businesses and uses, such as business websites, creative portfolio websites, eCommerce websites that make millions of dollars, eLearning modules, forums, membership websites, question-and-answer websites, blogs, and many more. If you have used or encountered WordPress in the past and did not have a positive experience, we recommend that you give it another go; things have come a very long way!
5. WordPress is concerned about SEO
WordPress and search engine optimisation go together like peanut butter and jelly—or Vegemite and cheese, depending on your preference. WordPress automatically produces title tags and meta descriptions for each post, facilitating Google’s indexing of your sites. Plugins like Yoast SEO, Broken Link Chequer, and TinyPNG improve the rankings of WordPress websites by incorporating criteria such as keywords, loading speed, image optimisation, and more.
Also, WordPress websites may be hosted anywhere. This is particularly significant for SEO since it enables your SEO provider to manage the server level of your website, which is more difficult to do with Wix, Squarespace, and Shopify. Having access to the server gives you more control over how your website is delivered and makes it more Google-friendly.
6. WordPress is versatile.
WordPress supports a huge variety of media types by default and through plugins. Even the obscure ones.
Moreover, WordPress is our favourite CMS since it supports the vast majority of media formats. WordPress lists the media formats it supports. This long list has never stopped us from uploading a media file to one of the websites we’ve designed and built.
You must have the legal right to add media files to your WordPress site before you can do so. If you do not own the file or have permission from its owner or holder of copyright, you cannot use it.
In conclusion Webfluence and so many others utilise WordPress for the above 6 reasons. Send us a message if you’re interested in hearing more reasons or would like to explore adopting WordPress for your company.